According to the New York Times, kids are unaffected by the ads they are seeing on websites. The Banner ads that have interactive games as a way to draw attention to them are going unnoticed. Sure the kids still play the game but can they tell you who or whats its for? A study showed out of 112 kids only 10% of the kids were able to identify what the brand was in an ad. 34% of the kids thought a celebrity had created the ad.
http://bits.blogs.nytimes.com/2011/04/21/children-fail-to-recognize-online-ads-study-says/?ref=technology
This makes complete sense because I know when I was younger, playing on Neopets with all of the cool kids, I barely remember any of the brands the commercial games were of. There were plenty of games where there were trivial questions about a movie or something where I would just memorize the right answer in order to get the points. I think this way of trying to get kids attentions is a bad idea because more often then not, it doesn't grab their attention. I like this blog post, I think that's a good point to bring up. Ads are being mentally blocked out because there are so many.
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