Wednesday, February 23, 2011

Interesting tweet from the American Red Cross

Recently, the American Red Cross posted the following on Twitter: "Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer… when we drink we do it right #gettngslizzerd". Apparently Gloria Huang, American Red Cross social media director meant to be posted on a personal twitter account but she accidentally posted it on the American Red Cross' Twitter account. The tweet was soon covered but surprisingly, instead of causing any damage to the American Red Cross' image. Following the tweet, Dogfish Head asked twitter followers to donate blood or money to the red cross which in turn many did!

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