Sunday, February 20, 2011

Big Companies May Be Using Fake 'Persona' to Sway Online Opinion

"According to an embedded MS Word document found in one of the HB Gary emails, [the use of persona] involves creating an army of sockpuppets (false web personalities), with sophisticated "persona management" software that allows a small team of only a few people to appear to be many, while keeping the personas from accidentally cross-contaminating each other. Then, to top it off, the team can actually automate some functions so one persona can appear to be an entire Brooks Brothers riot online."

Read more at:
http://www.dailykos.com/story/2011/02/16/945768/-UPDATED:-The-HB-Gary-Email-That-Should-Concern-Us-All

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